Creepy Ads Ask, Do You Know What Your Kids Are Finding Online?

Few children tell adults, advocacy group says

Headshot of David Griner

Here's a spot-on, if disturbing, visual for how kids stumble across disturbing images and video while browsing online.

The online and print campaign, for child-safety nonprofit Innocence in Danger, features images of kids, each with three mouths open in horror—one mouth in the normal spot, and one where each eye should be.

Created by Publicis Frankfurt, the effort is aimed at jolting parents into recognizing and addressing the potential dangers of letting their kids surf the Web too freely.

According to Innocence in Danger—creator of the equally disturbing real-life emoji campaign—many children search for terms like "sex" and "porn," while others accidentally stumble upon graphic scenes, but few discuss what they've seen.

While it's a good use of the visual, this definitely isn't the first time we've seen mouths for eyes. One of our favorites was 2012's Irish eyes ad for the St. Patrick's Day Parade in Atlanta, but you can find the "mouth eyes" meme all over, even ruining the lovely Stop Girl


The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."