Sure, You Could Bubble-Wrap Your Kid, but This PSA Has a Better Idea

U.K.'s St. John Ambulance takes a break from being bleak

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The joke that an overprotective parent might make a child walk around in a cumbersome padded suit might not be a new one, but it certainly still has legs.

U.K. health charity St. John Ambulance is encouraging moms and dads to learn first aid rather than saddling their children with full-body airbags (and a lifetime of emotional damage, to boot).

Created with agency Architect, it's a welcome change of pace from the organization's habit of producing

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