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Shazam Will Make Its Smartwatches Debut Later This Year

Performance Marketing

Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile [...]

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Avis, Zipcar Deal Meets Marketing Challenges

Brand Marketing

For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a [...]

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Toyota Pays $1.1 Billion to Settle Lawsuit

Brand Marketing

Toyota Motor Corp.