This Digital Publisher Wants to ‘Alter the Perception of Cannabis Users’
Performance Marketing
A sophisticated digital platform was missing from the world of cannabis publishing, so Derek Riedle and his wife decided to create one.
The Best- and Worst-Selling Magazine Covers of 2015
Performance Marketing
As magazine newsstand sales continued on their decline in 2015—dropping 12 percent year over year in the third quarter alone, per MagNet—publishers endeavored to produce covers worth pulling off the [...]
Vanity Fair’s Graydon Carter on Covers, Caitlyn and Trump
Brand Marketing
To say it's a magazine cover that made history doesn't quite cut it. We're talking about a project so massive, so secretive that only eight people inside publisher Condé Nast [...]
Hot List: These Are the Magazines That Made Everyone Take Notice in 2015
Performance Marketing
If we learned anything in 2015, it was that the death of print media has been greatly exaggerated. This year, magazines were responsible for bringing us some of the biggest [...]
How Shinola Went From Shoe Polish to the Coolest Brand in America
Brand Marketing
You had to know your U.S. history to fully appreciate the gag on ABC's Jimmy Kimmel Live on May 21.
Why Vanity Fair’s Caitlyn Jenner Cover Became Instantly Iconic
Performance Marketing
Vanity Fair made headlines this month with the release of its July 2015 cover, featuring a photograph of Caitlyn Jenner shot by Annie Leibovitz. It didn't take long for the [...]