How to Make Sure Your Branded Content Isn’t Really Just an Ad
Brand Marketing
Within the last few years, we've seen the TV and advertising industries devolve into a state of bedlam.
Intel and Toshiba Follow Up ‘The Beauty Inside’ With Alien Zombie Saga ‘The Power Inside’
Creativity
Pereira & O'Dell's social film "The Beauty Inside" for Intel and Toshiba was a major success—an engaging episodic tale with a delightful premise that propelled the small San Francisco agency [...]
The World’s Best Commercials, 2012-13
Brand Marketing
It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions [...]
Pereira & O’Dell’s ‘The Beauty Inside’ Picks Up 2 More Grand Prix—in Film and Branded Content
Brand Marketing
CANNES, France—This Cannes Lions festival has turned into a thing of beauty for Pereira & O'Dell. The San Francisco agency added two more Grand Prix here tonight, in the Film [...]
Draftfcb and Pereira & O’Dell Each Win a Grand Prix in Cyber Category
Brand Marketing
CANNES, France—The U.S. doubled its 2013 Grand Prix count in a single award ceremony here tonight, as Draftfcb and Pereira & O'Dell were both honored as Grand Prix winners in [...]