The Rarely Practiced Science of Celebrity Endorsements
Performance Marketing
I recently bought a Nespresso coffee machine because George Clooney is its brand ambassador. I figured if I could even get 10 percent of his charm by drinking Nespresso, the [...]
Brands Are Launching Deeper and More Sophisticated Integrations Into Live Music Events
Brand Marketing
"Ain’t singin’ for Pepsi,” Neil Young wails on “This Note’s for You,” his 1988 anti-commercialism anthem. “Ain’t singing for Coke/I don’t sing for nobody/makes me look like a joke. This [...]
As Social Sponsorship Grows, Influencers Are Looking to Cash In
Performance Marketing
Celebrity endorsements have long been the domain of TV and magazine ads. But now, marketers have discovered that stars and other so-called influencers can help move product just as well [...]
Google Offers, Boingo Wireless Outfit NYC Subways With Free WiFi
Performance Marketing
Some folks get a little nutty when they lose their Internet connection, including New Yorkers stepping down into underground subway stations. Starting Monday some lucky New Yorkers will get to [...]
Conservative Groups Paying Up for Talk Show Endorsements
Brand Marketing
For the past few years, conservative radio hosts like Glenn Beck, Rush Limbaugh, Sean Hannity, and Mark Levin have been preaching the messages of prominent conservative advocacy groups—and encouraging their [...]
Bill Simmons Banks Grantland Success on Sponsorships
Performance Marketing
Like David Ortiz turning on a 3-1 meatball to send it shrieking over the right field porch at Fenway Park, Bill Simmons is going long. In so doing, he hopes [...]