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A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising.
Rather, through research, data analysis and strategic advice, Zimmerman will try to expand online and print audiences for AMI's entertainment and health titles, including Star, OK!, Men's Fitness, Muscle & Fitness, and Flex.
The assignment is new and reflects the demands on all publishers these days to quantify and increase their value to advertisers.
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