Bill Simmons Banks Grantland Success on Sponsorships
ESPN columnist works against CPM pricing
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Like David Ortiz turning on a 3-1 meatball to send it shrieking over the right field porch at Fenway Park, Bill Simmons is going long. In so doing, he hopes to save Internet content from the CPM.
A one-man content-generating apparatus—along with his regular podcasts, stewardship over ESPN’s 30 For 30 documentary series, and his logorrheic output (a typical column can run 6,000 words, not counting the footnotes)—Simmons has put his back into Grantland.com, the new ESPN-owned sports and pop culture site he's editing.