ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought
The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom.
Infographic: How CBS Dominates Among Consumers
Consumer dominance trumps demographic dominance. That's the message CBS is trumpeting ahead of its May 13 upfront, announcing new data that shows it delivers more consumers across almost every product [...]
How TV Ads Drive Digital Impact
Google is stepping up its efforts to help TV advertisers understand the precise impact their ads have online, announcing a new partnership with Rentrak to expediently show marketers how their [...]
Rentrak Bolsters Competitive Position via Kantar Deal
Brand Marketing
In a move that will provide growing competition to larger rivals like Nielsen, Rentrak, the U.S.-based film and television measurement company, is acquiring WPP’s Kantar Media's U.S. TV measurement business [...]
Is This the Long-Awaited Answer to Measuring Video Viewers Everywhere They’re Watching?
Brand Marketing
Call it the time-shifted, made-for-tablets Winter Olympics. When Americans took in the jumps, spills and crashes from Sochi in February, they made Olympic history of their own. Viewing on mobile [...]