Convergent TV

ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought

Vantage data platform gains targeting across TV and digital

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By Jason Lynch

March 18, 2016

The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom.

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Headshot of Jason Lynch

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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