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Consumer dominance trumps demographic dominance. That's the message CBS is trumpeting ahead of its May 13 upfront, announcing new data that shows it delivers more consumers across almost every product category than any other network.
The single-source data from Nielsen and Rentrak connects purchase data and television data (excluding sports, for the 2014-2015 season to date) across consumer categories including retail, entertainment, financial, movies and automobile.
"This is an official notification that we have this information and we want it to be incorporated into our upfront dialogue," said David Poltrak, chief research officer, CBS.