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A Bumbling Magician Finds His Stride in This Charming, Peculiar Short Film From Ray-Ban

Creativity

Meet Loudini. He's a sad sack illusionist who can't even pull a rabbit out of a hat. But even after the world's worst day, he stays at it, dumping the [...]


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First Mover: Jeff Karp

Performance Marketing

Specs Age 47 New gig Evp of mobile and social games, GSN Digital Old gig Evp, chief marketing and revenue officer, Zynga

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Perspective: I Gotta Wear Shades

Brand Marketing

The day that someone writes the definitive manual on how to be cool, there’ll have to be a chapter devoted to sunglasses. And while every brand from Ralph Lauren to [...]

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Man, is he gonna regret that Ray-Ban tattoo!

Creativity

Yes, Cutwater has a new "Never Hide" video up, and unlike the last few, this one is getting the blog love. For those n00bs who haven't been following the Never [...]

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Magic butt amazes in cheeky Ray-Ban spoof

Creativity

The Ray-Ban video "Guy Catches Glasses With Face" (which has gotten 4.3 million views on YouTube) now has a worthy successor in the clip above, titled "Guy Catches Laptop With [...]

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Ray-Bans withstand bursting paint bubbles

Creativity

Here's the latest Ray-Ban "Never Hide" video from Cutwater, directed by Francesco Carrozzini of GL-X. The last few Ray-Ban clips weren't that great. This one is visually pretty entertaining, and [...]