Pinterest Makes First Push in Targeting Super Bowl Viewers With Personalized Microsite
Performance Marketing
Twitter and Facebook are the go-to online properties for keeping tabs on the Super Bowl during the game, but what about Pinterest?
What Marketers Need to Know About How Today’s Top Social Platforms Measure Video
Performance Marketing
At the Association of National Advertisers' annual Masters of Marketing Conference in Orlando, Fla., this week, CMOs from Procter & Gamble, McDonald's and Georgia-Pacific will be sure to address Facebook's [...]
Snapchat Beats Instagram and Facebook as the Top Social Platform for Teens
Performance Marketing
Snapchat's growth as the preferred social platform for teenagers continues to outpace other social platforms, and it's cutting into Facebook usage.
Quaker’s Month-Long ‘Oatober’ Campaign Includes 31 Different Oat Recipes
Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of [...]
Pinterest Is Making a Play for Big-Brand Dollars With Its First Video Ads
Performance Marketing
Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.
Pinterest Launches Auction-Based Pricing to Take on Google’s Ad Business
Performance Marketing
Pinterest is out to prove that it's a performance-driven advertising platform that can compete head-to-head with Google.