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As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform.
The new program is called Pin Collective, and it provides brands with creative guidance in all parts of their Pinterest game plans, from the site's recently launched video feature to Promoted Pins as well as overall strategy to prove that platform-specific content drives sales.