Pinterest Makes First Push in Targeting Super Bowl Viewers With Personalized Microsite

With Sargento ads


Twitter and Facebook are the go-to online properties for keeping tabs on the Super Bowl during the game, but what about Pinterest?

This year, the site is taking its first stab at courting Super Bowl watchers and advertisers with a microsite dubbed “Most Valuable Party Planner,” which scrapes users’ accounts for their likes to create a football-themed board of recipes, fashion and party tips. Based on the stat that there are more than 600 million pins about cheese on Pinterest, Sargento is sponsoring the section.

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