Why Brands Like Coca-Cola and Bud Light Are Making Packaging Personal
Brand Marketing
Global marketers are taking a more personalized approach to reaching consumers. This year, several have tinkered with logos and packaging, adding names, words, teams or whatever the brand sees as [...]
Ad of the Day: Perrier
Brand Marketing
Still drinking plain old water to cool down on a hot summer's day? How bourgeois! This season's haute thirst quencher is Perrier, the French sparkling water that apparently has the [...]
Dita Von Teese cools off with help of Perrier
Creativity
The core product benefit communicated in this Perrier spot is simple: Looks good poured over Dita Von Teese's heaving bosom. If you don't have a famous burlesque artist handy on [...]
Perrier had that fake Sprite ad beat in 1976
Creativity
With everyone from Perez Hilton to Ryan Seacrest (or at least their respective lackeys) getting worked up over that dimwittedly sexual and blatantly fake Sprite ad yesterday, it was nice [...]