Perrier Invites You to a ‘Secret Place’ Where Sparkling Water Makes People Get Crazy

Step inside this underground Paris nightclub

Perrier is the sexiest sparkling water you'll ever taste, says Perrier. It's so sexy, you'll find yourself transported to a secret party at an underground nightclub in Paris. There, you may participate in all of the activities commonly associated with drinking sexy sparkling water—namely, you may dance to the latest hip indie band, or play high-stakes poker with a bunch of cheating mean mugs in a back room, or witness a game of checkers in which the pieces are replaced with macarons (not macaroons). You may also accept a woman's invitation to cut off her dress with a pair of scissors, or peep in on a private lap dance being given to a man who can't see, or watch another woman tear off her dowdy skirt suit for the steamy bartender, because of course everybody is getting naked, because, duh, Perrier makes people get crazy. Nonsense aside, you really can do all of this. Or at least, your eyes can. Because Perrier and Ogilvy have graced you with Perrier Secret Place, a rabbit hole of an online choose-your-own-adventure game. In it, you'll bounce around the different viewpoints of attendees at the "party," as you go on a treasure hunt for the "golden woman" and "secret bottle." Find them, and you'll be entered to win some not-virtual and swank and off-the-chain party, somewhere like St. Tropez, or Rio during Carnival, or Miami Art Basel, or Ibiza. Why bother? Because presumably everybody there will be getting hammered on Perrier, and taking off their clothes, too. More clips and credits below.


Client: Perrier

Title: Perrier Secret Place

Agency: Ogilvy & Mather, Paris

Chief Creative Officer: Chris Garbutt

Creative Directors: Frederic Levron, Thierry Chiumino

Copywriters: Baptiste Clinet, Nicolas Lautier, Florian Bodet

Art Directors: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Chris Rowson,

Global Business Leader:  Constance Capy Baudeau

Account Supervisor: Stanislas Vert

Film Producers: Hugo Diaz, Diane de Bretteville

Digital Producers: Hugo Diaz, Cyril Duval, Sandra Petrus

Production Company: Fighting Fish, Olivier Dormerc, Cyril Couve de Murvil, Adrien Moisson, Benjamin Przelspolewski

Sound Design: Le Comptoir du Son, Franck Marchal, Alexandre Poirier

Film Director: Laurent King

Story Development: Olivier Domerc

Story Editor: Benjamin Bloch

Production Manager: Caroline Petruccelli

Production Designer: Arnaud Roth

Director of Photography: Frédéric Martial Wetter

Line Producer: Vincent Rivier

Location Manager: Timothée Talandier

Main Title Music: Toys


Head of Marketing, Category: Muriel Koch

Sparkling Brand Director: Fabienne Bravard

International Brand Manager: Armelle Roulland

Social Media, PR Strategy: Buzzman

Chief Executive Officer: Georges Mohammed-Chérif

Head of Social Media, PR: Hubert Munyazikwiye

Social Media Manager: Nicolas David

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.