Dita Von Teese cools off with help of Perrier

Headshot of Tim Nudd

The core product benefit communicated in this Perrier spot is simple: Looks good poured over Dita Von Teese's heaving bosom. If you don't have a famous burlesque artist handy on whom to personally test this, that's a shame, but not Perrier's fault. Done by Ogilvy & Mather in Paris, whose creatives probably needed their own Perrier showers afterward.

@nudd Tim Nudd is a former creative editor of Adweek.