Patagonia Rang Up $10 Million in Sales on Black Friday for the Environment
Brand Marketing
Patagonia made $10 million in sales on Black Friday and all of those funds will go to grassroots organizations that are working to protect the environment.
Patagonia Goes Full Chipotle in This Intense Animation About Goose Down
Creativity
You'll never think about down jackets or Blue Oyster Cult the same way again after watching Patagonia's darkly informative new video set to the tune of "Don't Fear the Reaper."
Instagram Video Ads Are Coming Soon
Performance Marketing
Instagram is a bit of a control freak when it comes to advertising. Every sponsored image is preapproved and every brand thoroughly vetted. Now, video ads are quietly being tested, [...]
Drink Up the Great Outdoors With Patagonia’s New Organic Beer
Creativity
Patagonia has partnered with New Belgium Brewing on an organic beer called California Route, and the product description is exactly as bourgie and detestable as you'd expect.
Patagonia Is Taking On a Provocative ‘Anti-Growth’ Position
Brand Marketing
Sustainable products may well be yesterday’s news—at least according to upscale sportswear brand Patagonia.
Ad of the Day: Patagonia
Brand Marketing
With Black Friday shoppers getting pepper-sprayed at Walmart, it seemed like a good time for advertising to take stock of consumerism gone wild—and perhaps suggest a less selfish approach to [...]