Patagonia Rang Up $10 Million in Sales on Black Friday for the Environment

All proceeds will go to grassroots organizations

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Patagonia made $10 million in sales on Black Friday and all of those funds will go to grassroots organizations that are working to protect the environment. 

The company announced its plan to work with One Percent for the Planet on a "fundraiser for the earth" last week, noting that it would donate all of its retail and online sales to organizations that are dedicated to clean water, air and soil. 

"We're humbled to report the response was beyond expectations: With your help, Patagonia reached a record-breaking $10 million in sales," explained Patagonia CEO Rose Marcario in a post she wrote about the results of the company's effort.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in