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Patagonia made $10 million in sales on Black Friday and all of those funds will go to grassroots organizations that are working to protect the environment.
The company announced its plan to work with One Percent for the Planet on a "fundraiser for the earth" last week, noting that it would donate all of its retail and online sales to organizations that are dedicated to clean water, air and soil.
"We're humbled to report the response was beyond expectations: With your help, Patagonia reached a record-breaking $10 million in sales," explained Patagonia CEO Rose Marcario in a post she wrote about the results of the company's effort.
She continued: "We expected to reach $2 million in sales—we beat that expectation five times over.