Media Pitch: Ad3 Wants to Make Video Faster & More Profitable for Publishers
As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers. The video [...]
How Social Videos Are Helping These 5 Brands Enter the Olympics Red Hot
Performance Marketing
The 2016 Summer Olympics, which ceremoniously kicks off tonight, are sure to have a consistent flow of buzzy moments, many of which will involve the event's 12 official brand sponsors. But [...]
YouTube Is Beefing Up Its Live Video Game to Compete With Facebook and Periscope
Performance Marketing
YouTube may have been first in the online video space, but as the digital ecosystem explodes, the online video giant has fallen behind in one of the newest trends: live [...]
Why Hasbro’s Transformers Cartoon Reboot Represents Social Data’s Stairway to Heaven
Performance Marketing
CANNES, France—Maybe Jimmy Page, with those double-neck guitars, and Optimus Prime, part robot and part semi truck, stoke the same kind of fandom in pop culture. Rock Geek, meet Cartoon [...]
Even if We Share Less, Facebook Is Cultivating a Virtual Landscape to Retain Our Attention
Performance Marketing
Facebook wrapped up its annual F8 developers conference on Wednesday, making it clearer than ever that the company is invested in evolving from being simply known as a family of [...]
Should Media Companies Fear Facebook Live and Instant Articles or Embrace Them?
Performance Marketing
Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of