Cotton Inc.'s Interactive Video Ad Lets Viewers Determine How a Day Plays Out

Choose-your-own-adventure branding

Cotton Incorporated, which has been a consistent mainstream advertiser since the 1970s, has a new online video that is pretty darned 21st century. Orchestrated in conjunction with Mode Media's branded content team and Mindshare, Cotton Inc.'s digital spot lasts a little more than one and a half minutes and targets young women.