P&G, U.S.’s Largest Advertiser, Is Putting Its North American Media Business in Review
Brand Marketing
America's biggest ad spender is putting its North American media business into review, according to sources.
UM Wins Build-A-Bear Workshop
Brand Marketing
UM has won media responsibilities for Build-A-Bear Workshop in North America and the U.K. without a review.
JWT Gets a New Analytics Chief
Brand Marketing
JWT has found a new head of analytics for North America. Amy Avery, the former head of data and analytics at Proximity BBDO, succeeds the retiring Ira Helf. At her [...]
What ‘Raymond’ Creator Phil Rosenthal Taught His Brother
Brand Marketing
Rich Rosenthal, whom Havas Worldwide hired today as head of content for North America, brings a broad range of experience to the role, having worked at the Time Warner Global [...]
Citi Reviews Direct Marketing Business
Brand Marketing
Citi is reviewing direct marketing efforts for its retail bank and credit cards in North America. The review is in the middle stages, with the financial giant reviewing initial agency [...]
Y&R Finds N.A. Strategy Chief at Burnett
Brand Marketing
Hope Cowan embraces the challenge of reinventing storied brands. Well, she'll certainly get that chance in her new job as North American chief strategy officer at Young & Rubicam.