Citi Reviews Direct Marketing Business

Focus is on N.A. retail bank, credit cards

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Citi is reviewing direct marketing efforts for its retail bank and credit cards in North America.

The review is in the middle stages, with the financial giant reviewing initial agency submissions. The submissions came in response to a request for information that Citi circulated last month. Participating agencies are now awaiting a cut.

The incumbent is WPP Group’s Wunderman in New York. Wunderman, which is said to be participating in the process, declined to comment and referred calls to Citi, which had no immediate comment.

The work in play ranges from creating brochures, posters and ATM messaging at bank branches to producing direct mail, online and direct-response ads for credit cards, according to the RFI.

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