P&G, U.S.'s Largest Advertiser, Is Putting Its North American Media Business in Review

Spending exceeds $2.6 billion

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.


America's biggest ad spender is putting its North American media business into review, according to sources.

Just five months after Procter & Gamble named Kristine Decker as its new U.S. media chief, the consumer products giant is reviewing the regional account, which is currently split between Starcom MediaVest Group and Dentsu Aegis's Carat, sources told Adweek.

In January, Decker rose to brand director, North America brand operations, with oversight of about $2.6 billion in U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in