P&G, U.S.'s Largest Advertiser, Is Putting Its North American Media Business in Review

Spending exceeds $2.6 billion

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America's biggest ad spender is putting its North American media business into review, according to sources.

Just five months after Procter & Gamble named Kristine Decker as its new U.S. media chief, the consumer products giant is reviewing the regional account, which is currently split between Starcom MediaVest Group and Dentsu Aegis's Carat, sources told Adweek.

In January, Decker rose to brand director, North America brand operations, with oversight of about $2.6 billion in U.S. media spending, according to Kantar Media.

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