How Will the Fantasy Football Fiasco Affect NFL Teams’ Sponsorship Deals?
Brand Marketing
To help keep stadium seats filled this season, teams like the New York Jets are offering sponsored fantasy football scores and TV highlights on their video boards to replicate the [...]
Dallas Cowboys Are Tops on TV, if Not in Your Hearts
Love ‘em or loathe ‘em—and according to a recent poll, most of us fall into the latter camp—the Dallas Cowboys always draw a crowd. So much so that five of [...]
Verizon Extends NFL Play to Foursquare Ads
Performance Marketing
Verizon's multifaceted $1 billion partnership with the National Football League is getting a geo-social layer.
NFL Flex Schedule a Godsend for NBC
For NBC, the National Football League’s flex schedule rules can’t kick in soon enough.
Manning, Denver Scare Up Huge NFL Kickoff Ratings for NBC
Despite a half-hour rain delay and a comprehensive butt-whuppin’ that threatened to send East Coast football fans off to bed early, the 2013 NFL Kickoff Game put up huge numbers [...]
Super Bowl Buys: It All ‘Ads’ Up
The going rate for 30 seconds of airtime in Super Bowl XLVII was a little shy of $4 million, and if recent trends are any indication, this year’s broadcast also [...]