Michael Strahan and Carmelo Anthony Sound Off on Basketball and Business

New York's sports superstars talk about family, fame and building their mega brands

On a sultry September afternoon, a stream of stylists, photographers, TV cameramen, publicists and editors converge at the gymnasium in New York’s 14th Street Y to capture a moment in time: the bringing together of two of the city’s greatest sports heroes under one roof. Entering first is Michael Strahan, co-host of Good Morning America and Live! With Kelly and Michael and a professional football Hall of Famer following 15 phenomenal seasons as sack king of the New York Giants. Like the charismatic morning show host he is, Strahan lights up the room, encouraging everyone around him to pick up a basketball and shoot hoops. Amid the hubbub, a dapper, low-key Carmelo Anthony, scoring machine for the New York Knicks, quietly slips in.