Influencer Marketing Can Have Great ROI and You can Prove It
Performance Marketing
In my previous post, I discussed how influencer marketing will become a prominent marketing tactic in 2020. In this post, I would like to share what is working and what influencer [...]
Great Marketing Analytics Can’t Drive Managerial Courage
Performance Marketing
Great marketing analytics can’t drive managerial courage, but the reverse is true. Recently, I decided to have coffee with an old acquaintance of mine. He has been in almost every [...]
Content Marketing: Better Metrics Mean Better Measurement
Performance Marketing
It isn’t always easy to measure the impact of your content marketing or attribute sales, leads or lead quality accurately. One way to improve the quality of your measurement is [...]
SEO Measurement Challenges Continue
Performance Marketing
The measurability of Web traffic has still stands as both a promise and a challenge. As an SEO practitioner who has covered many miles of digital road, I am still [...]
Embrace Failure to Achieve Success
Performance Marketing
Too many marketers fear failure instead of embracing it. They fear that reporting poor results will be viewed as poor management. Instead, they should be positioning their results as learnings. [...]
How to Find a Marketing Tech Edge
Performance Marketing
One of the challenges of all the marketing tech being developed is simply discovery. The majority of it might not be a fit for your business, but the right few [...]