WWTT? KFC Offers Game Day Wings Subscription and Sells Out ASAP
Performance Marketing
Lately, it seems like the major players in fast food have been keeping themselves agile when it comes to marketing in attention-grabbing ways, if not downright viral.
Why So Many Legacy Fast-Food Restaurants Are Getting Makeovers
Brand Marketing
When it comes to dining, no matter the cost of the meal, millennials place a premium on overall experience and that includes comfortable, well-appointed spaces, say marketing analysts.
KFC Launches a Media Agency Review for Its $220 Million Ad Business
Brand Marketing
Today Yum Brands announced that it has launched a media agency review for the KFC chain after more than a decade with WPP's MEC. Los Angeles consultancy Select Resources International [...]
Sanders Is Ripped and Ready to Rumble in WWE’s Twist on KFC’s Colonel Campaign
Creativity
We've seen several Colonel Sanders incarnations over the past year, but while most have been about finger lickin,' this one's focused on ass kickin.' At this weekend's WWE's SummerSlam (which [...]
Ad of the Day: KFC Unveils Chicken-Scented Sunscreen, With Help From George Hamilton
Brand Marketing
The Rio Olympics may be over, and we're quickly heading toward Labor Day. But there's still time left to enjoy the summer rays. And who can better advise us on [...]
Ogilvy Nabs a Grand Prix at Cannes for KFC Radio Ads Telling Men They’re Still Manly
Brand Marketing
CANNES, France—Ogilvy & Mather Johannesburg took home the Grand Prix in the Radio Lions contest at the Cannes Lions festival here tonight for a KFC campaign that humorously reassured men [...]