Meet the 12 Most Successful Media Agency Execs in Southern California
Brand Marketing
Some things in Los Angeles always remain: palm trees, the Santa Ana winds, convertibles, In-N-Out Burger. But the country’s second-largest media market has also witnessed its share of change, much [...]
GoDaddy Hires Its First Lead Creative Agency to Fuel Global Expansion
Brand Marketing
Looking to expand its domain beyond North America, GoDaddy has selected TBWA\Chiat\Day as its first lead creative agency. The Web domain company said it hired the agencys New York office [...]
See How This NYC Agency Remodeled With Teamwork and Flexibility in Mind
Brand Marketing
New York's Herald Square is home to a handful of IPG properties, including global media and investment agency Initiative. In 2014, the shop received a face-lift from design firm Ted [...]
Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest
Brand Marketing
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending [...]
Accounts in Review: American Airlines Starts Looking as Nature Made Picks an Agency
Brand Marketing
As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative [...]
Accounts in Review: Creative Searches Pick Up, a Bit
Brand Marketing
Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's [...]