Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
New York's Herald Square is home to a handful of IPG properties, including global media and investment agency Initiative. In 2014, the shop received a face-lift from design firm Ted Moudis Associates. Initiative's 95,000-square-foot home is now an homage to the people who work there, with inviting lounge areas and communal workspaces, a coffee and snack bar, and even beer on tap.
With an eye to Initiative's core behaviors—fast, brave, decisive and simple—four distinct "neighborhoods" can be found in the facility.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in