See How This NYC Agency Remodeled With Teamwork and Flexibility in Mind

New York's Herald Square is home to a handful of IPG properties, including global media and investment agency Initiative. In 2014, the shop received a face-lift from design firm Ted Moudis Associates. Initiative's 95,000-square-foot home is now an homage to the people who work there, with inviting lounge areas and communal workspaces, a coffee and snack bar, and even beer on tap.

With an eye to Initiative's core behaviors—fast, brave, decisive and simple—four distinct "neighborhoods" can be found in the facility. The office was made to ensure no one worked in a void, and its 380 employees are encouraged to sit in a different spot every day.

"The space was designed to be a fun, collaborative space to inspire our people to do the best work of their careers," said CEO Peter Mears. "We wanted the space to be a place that our team members can be proud of, a space where they would enjoy spending their time."



The Memory Wall is where employees can put up pictures of their families or team members to make the office more personalized.


In Waiting

The lobby/coffee bar is for both guests and employees to relax and refuel while working and waiting.


Lounges Around

There is a sunken lounge in each of the four neighborhoods. The lounge in Simple is a bright pink, open space that is used for collaborative meetings.


Vantage Points

Additional seating options in the Simple area provide a change of scenery for creative inspiration.


Pit Stop

Town halls and media partner presentations are held in the cozy grandstand.

This story first appeared in the Sept. 28 issue of Adweek magazine. Click here to subscribe.