Artist Furnishes Manholes Like Little Apartments to Draw Attention to Homelessness
Creativity
Not to be outdone by recent, socially-conscious publicity stunts, Italian artist Biancoshock made one of his own in Milan, decorating a series of manholes like rooms in an apartment.
Next Up in Useful Outdoor Ads: Billboards That House the Homeless?
Creativity
Outdoor ads have been physically demonstrating a commitment to environmental causes for a while. Here's a project that aims to make a difference in a social issue. Design Develop, an [...]
Fashion Mannequins Fall on Hard Times in Homeless Advocacy Campaign
Creativity
Mannequins usually symbolize the consumer ideal of the "good life," draped in couture and jewelry in department-store window displays. But now they've fallen on hard times in a JWT stunt [...]
Would You Recognize a Loved One Dressed Like the Homeless? These People Didn’t
Creativity
Most city dwellers tend to avoid eye contact with the homeless, a fact that made one advocacy group wonder: Would you recognize your own relatives if they were living on [...]
How Do You Break Through Apathy? One Agency Tries for Rage
Creativity
Pleas to help the poor are usually ignored. So what if you turned things around and started advocating against the poor? Would anyone come to their defense? Publicis London put [...]
Could the Homeless Boost ROI With Sexier, Snazzier, Professionally Designed Signs?
Creativity
There's an old legend in advertising that goes like this: David Ogilvy was walking past a homeless man one day whose sign read: "I'm blind, please help." His cup was [...]