Could the Homeless Boost ROI With Sexier, Snazzier, Professionally Designed Signs?

It's not complete fantasy

There's an old legend in advertising that goes like this: David Ogilvy was walking past a homeless man one day whose sign read: "I'm blind, please help." His cup was empty. Instead of giving him money, Ogilvy rewrote the sign to read: "I am blind, and it's spring." The cup soon overflowed with cash.

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