Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center
Brand Marketing
In early August, Nike aired a 30-second spot during NBC's prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men's national team.
Kevin Bacon Humorously Promotes Eggs Again, This Time by Singing With His Brother
Brand Marketing
Last year, the American Egg Board belatedly recognized that the best complement for eggs is bacon (actor Kevin Bacon, that is).
NFL and No More Are Running Another Subtle Super Bowl Spot on Domestic Violence
Brand Marketing
No More is returning to the Super Bowl with a public awareness spot that uses a text message exchange between two friends to alert viewers to the signs of domestic [...]
How to Win the Super Bowl Without Spending $5 Million on a 30-Second Spot
Brand Marketing
Like other advertisers, Volvo last year said no thanks to plunking down more than $4 million for a 30-second Super Bowl spot. But it didn't sit on the sidelines.
Roadkill Raps in This Insane Road-Safety PSA That’s Selling Something Else, Too
Creativity
What do wiper blades have to do with the safety of your state's wild animals? Why does the Humane Society care about windshields in the first place? And how does [...]
6 of the Clever and Powerful Marketing Moments That Made Grey Great in 2015
Brand Marketing
With a staggering 113 Cannes Lions spread across 18 offices in 2015, Grey's global network tripled its previous record of trophies from the industry's top festival and proved it is [...]