Clairol Brings Back the First Black Transgender Fashion Model in Its Lovely New Campaign

Tracey Norman kept her gender identity a secret

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

In December, New York magazine's fashion vertical, The Cut, ran a cover story about Tracey Africa Norman, the first black transgender model to work for magazines like Essence and brands like Clairol. The story inspired Procter & Gamble's agency, Grey in New York, to reach out to Norman and ask if she would consider returning to work for Clairol's Nice 'n Easy.

Norman, now 63, agreed, and that campaign, "Color As Real As You Are," will be in print and make its television debut in early 2017.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in