Nearly 3 Million Users Tuned in to Twitter’s Golden Globes Red Carpet Livestream
Performance Marketing
Around 2.7 million Twitter users on Sunday evening viewed the digital platform's red carpet livestreaming collaboration with the Hollywood Foreign Press Association (HFPA) and Dick Clark Productions (DCP) for the [...]
Jon Hamm’s Mad Men Performance Earns One Last Golden Globe, His First Since Season 1
Mad Men might be done, but there are still a few more awards for the show—and star Jon Hamm—to add to its tally.
L’Oréal’s Golden Globes Campaign Aims to Get Women Talking About More Than Just Beauty
Brand Marketing
The politics of the red-carpet conversation have changed. Women may dress to the nines to match the glitz and glamour associated with awards ceremonies like Sunday's Golden Globes, but that [...]
Netflix and Amazon Dominate Golden Globe Nominations as Broadcast Gets Elbowed Out
If last year's Golden Globe Awards heralded the streaming services' arrival as major television players, this year's list of nominees shows streaming networks have suddenly become the dominant forces.
For Gina Rodriguez, a Golden Globe Is Just the Beginning
Even before her headline-making Golden Globe win in January, there were already signs Gina Rodriguez was going to be a big star.
Today Only, Amazon Is Discounting Prime to $72 and Streaming Transparent for Free
Performance Marketing
Apparently on a charm offensive after winning two Golden Globes for its witty dramedy Transparent, Amazon is streaming the show for free today and offering a discount for new converts [...]