L'Oréal's Golden Globes Campaign Aims to Get Women Talking About More Than Just Beauty

Changing the dynamics of the red carpet

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The politics of the red-carpet conversation have changed. Women may dress to the nines to match the glitz and glamour associated with awards ceremonies like Sunday's Golden Globes, but that doesn't mean beauty is the only thing on their minds. And one major beauty brand (and Golden Globes sponsor) has taken notice.  

During Sunday's ceremony, L'Oréal Paris will launch its #WorthSaying campaign from agencies McCann and Alison Brod Public Relations. The campaign is meant to get women talking about the things they believe are important, whatever they may be. 

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