By Association: Brands, Data and Marketing Finally Have Come Together
Performance Marketing
Call it marketing data’s destiny. On July 1, if membership approves, the Data and Marketing Association (DMA) will be owned and operated by the Association of National Advertisers (ANA). Perhaps [...]
Top 3 Questions I Hear About Direct Marketing
Performance Marketing
Clients and friends who are traditional marketers often seek my advice on direct response. Here are the answers to the three questions I hear most frequently:
Nightmares, Ghosts and Terror in Data Land
Performance Marketing
When you come fresh from a large industry conference — such as DMA’s &Then16 — where you have lots of conversations and learn about lots of pain points, you’re highly [...]
Business IS Personal, and Other Leadership Rules
Performance Marketing
“Business is one of the most human things in the world,” Simon Sinek said early on in his presentation during &THEN. He shared that when he hears someone say, "It’s [...]
Listen to Tyler Oakley: Dare to Be You
Performance Marketing
During this year's &THEN event in LA I got to see Tyler Oakley — one of my video inspirations — speak and explain the intimate connection viewers and vloggers can [...]
Amid ‘Data Marketers’ in L.A.
Performance Marketing
Will I be counting the stars on the Hollywood Boulevard or all the data geeks and data lovers inside the Los Angeles Convention Center this week? The latter, of course. [...]