Here Are the Most Indispensable Executives in Marketing, Media and Tech
Agencies
Marketing chiefs represent the single largest cohort in this year’s Adweek 50, our annual list of the most indispensable executives behind the CEO across the marketing, media and tech disciplines.
Infographic: 10 Eye-Popping Marketing Stats From Advertising Week
Performance Marketing
Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat.
Facebook and Mondelez Are Marketing BFFs, but They Do Compete for Talent
Performance Marketing
Even for a marketing panel, it was unusually kumbaya—until the topic turned to the fractious subject of tech talent.
Facetime: Carolyn Everson, Soledad O’Brien and Steve Martin Step Out for Spring
Brand Marketing
Media parties are heating up as spring turns into summer. The Effies and Tony Awards brought out big stars, while agency anniversaries and tributes celebrated success.
Beyoncé Tops List of 50 Most Powerful Moms
Brand Marketing
Working Mother has released its Most Powerful Moms list just in time for Mother's Day. And in addition to a cadre of famous names ranging from Beyoncé at No. 1 [...]
Facebook Exec Says Oculus Rift’s Potential Will Be Discovered in Early Experimental Stage
Performance Marketing
Dropping by the annual Omnicom Media Group opening night CES party for its clients at the Hyde Bellagio club in Las Vegas, Carolyn Everson, Facebook's vp of global marketing solutions, [...]