Here’s a Timeline of Yahoo’s 22-Year History as a Digital Pioneer
Performance Marketing
Verizon's $4.8 billion acquisition of Yahoo today shows just how much has changed in the Sunnyvale, Calif., company's more than 20-year history.
Despite Falling Display Ad Sales, Yahoo’s Marissa Mayer Maintains a ‘Startup’ Mentality
Performance Marketing
During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in [...]
Yahoo’s New Ad Pitch Entails More Mobile Video
Performance Marketing
Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys.
Yahoo Buys BrightRoll for $640 Million, Gains Programmatic Video Foothold
Performance Marketing
Yahoo has agreed to purchase BrightRoll for $640 million, ending three weeks of speculation that such a deal was in the making.
Yahoo Reportedly in Talks to Buy BrightRoll for $700 Million
Performance Marketing
Yahoo needs to ramp up its programmatic capabilities, and nabbing video advertising player BrightRoll would probably go a long way on that front.
New Software Disrupts Old Way Of Buying TV Ad Time
Performance Marketing
A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way.