Verizon Strengthens 5 Major Areas Following Its Acquisition of Yahoo

Tumblr, mobile and video are key components

It's official—Verizon has officially acquired Yahoo for $4.8 billion in cash. The digital player's core business—namely its advertising business and content—will be integrated into Verizon-owned AOL as the telecom looks to compete with established digital players Google and Facebook.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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