Ad of the Day: Heineken Honors the Odd Ideas That Can Spark a Downtown Revitalization
Brand Marketing
If you've lived or worked in a downtown as it came back from the brink of blight, you know that one bold business idea can be the tipping point. Whether [...]
After a Rocky Summer, MillerCoors Hires 72andSunny as Its New Creative Agency
Brand Marketing
72andSunny has won the competition for MillerCoors' creative assignment, marking the agency's return to the beer category.
This Week’s Must-Haves: a Remote That Looks and Acts Like a Smartphone
Brand Marketing
This week, Adweek is highlighting some nifty devices and accessories that should help you relax in the comfort of your own home. Have a look!
Craft Brewer Lagunitas Says Heineken Deal Marks the End of Its ‘Startup’ Phase
Brand Marketing
Lagunitas founder Tony Magee knows how it sounds when you hear a craft brewer is selling a 50 percent stake to a global powerhouse like Heineken. But he insists this [...]
Bad Day on Social Media? Ads for High-Alcohol Beer Suggest Drowning Your Sorrows
Creativity
No one inspires sympathy quite like a guy who spots his girlfriend on Tinder while shopping around on the the dating app himself.
Ad of the Day: France’s Kronenbourg Crosses the Channel and Gorgeously Trolls the U.K.
Brand Marketing
The England-France rivalry lives on, and this week's fuel to a long-simmering feud is a charmingly duplicitous campaign from French brewer Kronenbourg 1664.