NFL and AwesomenessTV Want to Win Over Young Fans With a New Video Series
Brand Marketing
Even though football is the most-watched sport in America, the NFL is always looking for new ways to engage younger audiences with unique and fresh content. For its latest effort, [...]
Will This New AwesomenessTV Series Send Teens Straight to Pottery Barn?
Pottery Barn's PBteen is tapping a popular tween multi-channel network for a new Web series.
How to Make Branded Content That Resonates With Millennials
Brand Marketing
Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45
The Guy Who Hired Amy Poehler to Make Content ‘Snackable’
Brand Marketing
Setting aside the recent controversy about charging higher prices for plus-size women's jeans, Old Navy has been getting its share of good press lately.
UPDATE: DreamWorks and Hasbro Cancel Acquisition Talks
Brand Marketing
According to The Hollywood Reporter, Hasbro has called off negotiations with animation studio DreamWorks Animation following word in recent days that the toy company was looking to acquire the animation studio.
Top 10 Web Series Videos: Clips for Kids Top the Charts on Back to School Week
Performance Marketing
YouTube videos aimed at the young audience seem to be striking a chord. This week, five videos targeted toward the preschool crowd—four of which are over 35 minutes long—were among [...]