The Guy Who Hired Amy Poehler to Make Content 'Snackable'

CMO Cold Call with Old Navy's Ivan Wicksteed

Setting aside the recent controversy about charging higher prices for plus-size women's jeans, Old Navy has been getting its share of good press lately. Celebrating its 20th birthday at the end of last month, the Gap-owned clothing brand set up ginormous machines in New York and Los Angeles that rendered selfies into balloon portraits. Over the summer, its "Unlimited" back-to-school music video and its sardonic spots with Amy Poehler—complete with outtakes—played to widespread praise. The perceptible upshift in Old Navy's marketing machinery is the work of CMO Ivan Wicksteed, who was lured away from his posh perch at Cole Haan in New York last year to restore the color to Old Navy's brand fabric. Eighteen months in, we rang him at his San Francisco office to see how things were going.