Things Aren’t as Simple as They Seem in This Sweet Ad About a Kid’s Star Wars Helmet
Creativity
When a kid wants to wear the same thing to school every day, there's always a reason. And that reason is rarely something easy to put into words. Is it [...]
Here Are Some of the World’s Best Ads You Might Have Missed in 2015
Brand Marketing
Even if you feel bombarded by ads every day, you've probably missed quite a few of the better ones that never quite reached a global audience.
5 Reasons a Job in Asia Will Propel Your Creative Career Forward
Brand Marketing
As clients and agencies increasingly look overseas to Asia for growth opportunities, smaller and midsize outfits like kbs+ are setting up offices in China, Singapore an
5 Brilliantly Faked Viral Ads That People Still Keep Thinking Are Real
Creativity
Sometimes even the smartest people you know can share something fake in social media, and correcting them is one of the few joys of being an ad geek. We've compiled [...]
Global Brands Are Getting More Digital Ad Measurements
Performance Marketing
Interactive marketers working for global companies in parts of Asia can finally compare their work to colleagues in other regions in an apples-to-apples fashion.
This Ink Made From Smokers’ Lungs Increased Interest in Quitting by 500%
Brand Marketing
Here's one way to get a message to smokers: write it in ink made from their own diseased lungs. BBDO Proximity Thailand has produced a fascinating case study on its [...]