In the Data Era, Theater Marketers Can No Longer Act Like Digital Understudies
Performance Marketing
Marketing for plays and musicals probably hasn't been this tough since the Great Depression—even on Broadway. Producers can largely thank the Internet and smartphones for that tough reality, though.
BBH Challenges You to Restore Your Own ‘Ecce Homo’
Creativity
Ecce Homer. The patriarch from The Simpsons is just one image created by participants in BBH London's sarcastic Cecilia Prize competition, honoring the world's most infamous amateur art restorer, Cecilia [...]
Impress Your Neighbors With a 3-D Fantasy Garage-Door Mural
Creativity
StyleYourGarage.com, a German company that makes "garage billboards printed with images that show exactly what every car owner would like to have in their garage," might not sit well with [...]
Ad of the Day: Credit Suisse
Brand Marketing
In the classic tradition of the financial world bankrolling the artistic one, Credit Suisse is sponsoring an exhibition titled Metamorphosis: Titian 2012 at London's National Gallery this summer—and called on [...]
Banksy on Advertising: Guess What? He Doesn’t Love It
Creativity
Hey, I bet you've been wondering what Banksy—the maverick graffiti artist and filmmaker from England—thinks about advertising. Who hasn't?! I'm gonna take a wild stab here and say … he's [...]
H&M in Social-Media Scuffle Ahead of Its Super Bowl Spot
Creativity
In the worst timing imaginable for H&M, the clothing store is trying to put out a fire in social media just days before it's set to air its first Super [...]