See the New York City Ballet's Remarkable Film That Quietly and Beautifully Honors 9/11

Dancers at dawn

Most of the brand talk around 9/11 this year was about marketers doing it wrong. But DDB New York and the New York City Ballet quietly did it right with a wonderful tribute called "New Beginnings," intended as a testament to the resilience of the human spirit and a tribute to the future of the city.