Striking Billboards and Bus Ads Tell L.A. That 'Arts Matter'

Barbara Kruger designs manifestos

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Product advertising banished from some Los Angeles buses and billboards in favor of a thoughtful campaign supporting the arts?! What's our consumer society coming to? The "Arts Matter" effort by ForYourArt on behalf of the nonprofit Los Angeles Fund for Public Education is designed to raise $1.5 million for arts education in the city's schools. Clear Channel and CBS donated $4 million in media space, including 12 buses wrapped in provocative, eye-catching text designed by conceptual artist Barbara Kruger.

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