Oreo’s Royal Baby Tweet Gives Birth to Twitter Debate
Performance Marketing
Ever since Oreo had its buzz-generating Super Bowl blackout moment, industry players have debated the merits of real-time Twitter marketing.
All the Super Bowl Ads of 2013 in Two Minutes
Brand Marketing
From Willem Dafoe's devil to babies in space via Bob Odenkirk's Samsung head honcho auditioning Paul Rudd and Seth Rogen, here's a reminder of every ad from Super Bowl XLVII. [...]
Taco Bell, Doritos Dominated Super Bowl Social Media
Brand Marketing
From Beyoncé to the blackout to the 49ers last-minute comeback, Super Bowl XLVII gave social media users plenty to talk about. But it was reactions to the night’s ads that [...]
Mercedes-Benz, Hyundai See ‘Super’ Big Game Results
Performance Marketing
A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and
Twitter and the Baby Clydesdale
Brand Marketing
Buddy is dominating. Clyde is a distant second. Barley and Hops are trailing the pack. But there's still plenty of time to name that foal.
Super Bowl Teams’ Fans Pick Favorite Brands
Performance Marketing
Social media data around the Super Bowl is becoming part of the big game fun—especially in the marketing world. So with that in mind, what can the brands "liked" on [...]