Mercedes-Benz, Hyundai See 'Super' Big Game Results

Auto brands get stellar effect online from spots

A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII.

Edmunds.com says the Mercedes CLA Class model saw a whopping 3,067 percent more product pageviews compared to the average of the previous four Sundays, easily besting second-place Lincoln MKZ (81 percent cumulative lift), Toyota RAV4 (61 percent) and Hyundai Santa Fe (43 percent). At the same time, the Hyundai Sante Fe's two 30-second ads ("Stuck" and "Epic Playdate") had the biggest impact as they aired, per Edmunds.com,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in