Performance Marketing

Mercedes-Benz, Hyundai See ‘Super’ Big Game Results

Auto brands get stellar effect online from spots

By Christopher Heine

February 4, 2013

A flood of traffic to both Edmunds.com and AutoTrader.com suggests Mercedes-Benz and Hyundai were two of the biggest winners yesterday among automotive advertisers in Super Bowl XLVII.

Christopher Heine
@Chris_Heine Christopher Heine is a New York-based editor and writer.
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